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Social Media Monitoring…


A Re-print from an article that appeared on NPR News online.

Social media monitoring started in the world of marketing, allowing companies to track what people were saying about their brands. But now, with software that allows users to scan huge volumes of public postings on social media, police are starting to embrace it as well.

In the U.S., a company called BrightPlanet sells a product that is more explicitly marketed as an investigative tool.

“If you had 1,500 gang members, like we do in Detroit — we have their handles, so we’re able to identify what the gang members are doing,” says BrightPlanet Vice President Tyson Johnson.

Read more…



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